At the base of Crete's highest mountain, the Amari Valley is the land Zeus roamed as a boy. Shrines to Hermes, Pan and many other Gods and Goddesses dot the landscape each still telling the stories that have fashioned civilization for 6,000 years. Silver coins have been found showing, on the one side, the God Dionysos riding a panther and on the other the God Hermes tying his sandal.

Stories are at the heart of our work. What started as a conversation between two storytellers is now a dynamic group committed to the revival of both the valley of Amari and the lost art of storytelling so central to Greek life and culture.

Coming to Amari is the opportunity for visitors to be welcomed as guests and friends in a village untouched by traditional tourism. Our intention is to attract visitors who are willing to use a gentle touch, respecting the unique nature of the local people, their way of life and the land itself. In return, Amari offers the chance to deeply connect to the beauty of the landscape and the abundant simplicity of village life. As the home of Dionysos, the God of Wine, the Amari valley is also a place to let go and have a good time.

Friends of Amari is a not-for-profit organisation funded through private donations, corporate gifts and grants. The money raised supports the ongoing development of the cultural centre, Estia Amariou, as well as the programmes and initiatives of benefit to the wider community. So far these include recycling, collecting local stories, preserving local heritage and establishing a School of Storytelling.

Journey with us and experience the serenity that Amari has to offer;
a haven away from the assault of today's fast-paced lifestyles.
Immerse yourself in the richness of myths and legends and
the simplicity of village life.